How to master hashtags like #MyActiveLife | Anastasiya Shtokolova posted on the topic | LinkedIn (2024)

Anastasiya Shtokolova

Senior Business Development manager – HypeAuditor

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Mastering Hashtags: The Ultimate #GuideFor instance, fitness brands can leverage hashtags like #MyActiveLife to spark a conversation around achieving health goals. This approach goes beyond just promoting products – it creates a space for users to share their workout routines, healthy recipes, and motivational tips.Why your hashtag decision matters:💡 While #fitness might seem like a good fit, it's too broad. #MyActiveLife is more specific, attracting users actively working on their fitness and fostering a more engaged community.💡"Active Life" has a more empowering connotation than just "Fitness." This subtle shift in language positions the brand as a supporter on your personal wellness journey.💡 #MyActiveLife encourages ongoing content creation, as users track their progress over time. This fosters long-term engagement with the brand and the hashtag.Tip: Partner with fitness influencers to use the hashtag and showcase the brand's role in their routines.

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